Typefaces ↓ Designers ↓ Foundries ↓ Terminology


Designer: Adrian Frutiger
Foundry: Linotype
Published: 1988
Classification: Geometric sans-serif, Humanist sans-serif


For books with a large amount of text and headlines.


“avenir is intended to be nothing more or less than a clear and clean representation of modern typographical trends, giving the designer a typeface which is strictly modern and at the same time human, i.e., suitably refined and elegant for use in texts of any length,” said Adrian Frutiger of his design for the font. Released in 1988 by Linotype-Hell AG, Avenir was inspired by Erbar and Futura, two preexisting sans serif typefaces. While the weights of these three fonts are similar, Avenir is unique in that each of its varieties is designed for a different purpose. The result: versatile yet consistent type for a range of printing conditions.¹

Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an "o" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.²

Specimens & Use